Pleasure to Burn2011
10 min
Video, color, sound
The actors perform different scenes suggestive of labor and power relations, such as an
office manager directing her staff. The script is uniquely composed from slogans taken
from commercials. I made a scenario for us to perform and we improvised using the
slogans as our only language to communicate with each other in these scenes. Many of
the commercials are taken from cigarette adverts with a female target market. A
selection of these adverts from my research archive where exhibited alongside the
video.
Sources: Newport cigarettes; Virginia Slims cigarettes; Max cigarettes; Chesterfield cigarettes; Ebony magazine, 2011; Life Magazine, 1994, 1977; Vogue,
1938
Video still, Pleasure to Burn
Video still, Pleasure to Burn
Video still, Pleasure to Burn
Video still, Pleasure to Burn
Video still, Pleasure to Burn
Video still, Pleasure to Burn